The End of Traditional Marketing

Author: Sergio Zemelman (USA), translated by Shen Kaiyan and others
Publisher:
Publish Date: 2002-04-01
Features: "The End of Traditional Marketing" is written by Sergio Zemelman, former Vice President of the Coca-Cola Company and a marketing master. With decades of experience in marketing, he tells us that marketing is a science, not a magic trick. The essence of marketing is: "You must sell the product." Marketing is not about creating an image or making sensational advertisements. Marketing aims to achieve real results through various means such as program design, promotional activities, advertising campaigns, brand updates, and strategic formulation, ultimately making people believe that they must and should buy your product. If this can be achieved, marketing is successful, and the business thrives. In this book, the author alternates between simple and straightforward language and exaggerated, passionate descriptions, offering a comprehensive analysis of the mysterious art of marketing. This book is not only highly beneficial for professionals in business and sales but also inspiring for general readers. The content is rich, the analysis is unique, the writing is vivid, and the book is highly readable. After its English publication, it received praise from many industry experts and scholars and became a bestseller.