Pharmacoeconomics and pharmaceutical industry

Author: Sun Shuhua
Publisher:
Publish Date: 2004-08-01
Features: In the past two decades, the rapid expansion of medical expenses has become a heavy burden on the development of healthcare systems in various countries. Therefore, in the selection of drugs, in addition to the traditional considerations of safety and effectiveness, people pay more attention to the cost of drug treatment (economic factors). As an emerging interdisciplinary field, pharmacoeconomics has emerged. Research on pharmacoeconomics has just begun in China, and understanding of it is very limited. This book aims to popularize pharmacoeconomics knowledge and focuses on explaining the interactive relationship between pharmacoeconomics and the pharmaceutical industry. It adopts a comprehensive approach, starting from the introduction of basic microeconomic principles to economic evaluation methods, and moving from clinical drug research and cost control to the development of the pharmaceutical industry, demonstrating the overall picture of pharmacoeconomics in a step-by-step manner. The book selects economic evaluation cases from China and references such as the Australian pharmacoeconomics research guidelines and the Japanese clinical trial guidelines, making it not only theoretically innovative but also practically instructive. The book is easy to understand and highly operational. It covers a wide range of topics and is suitable for the following groups of readers:
University teachers, researchers, and graduate students engaged in pharmacoeconomic research;
Government healthcare management personnel and those involved in medical security system reform;
Hospital administrators and pharmacists;
Cost control personnel in insurance companies;
Pharmaceutical company managers, especially those involved in pharmaceutical research and development decision-making.