Chinese Graphic Design 5 – Packaging Design

Author: Jin Daqiang, Editor-in-Chief
Publisher:
Publication Date: Not Available
Features: Packaging Design is the fifth volume in the series of Chinese graphic design books. This book includes approximately 230 packaging designs. The entire book is divided into fifteen chapters, using recent packaging examples from China to explain the functions, types, and design of packaging. The editors, in a text-and-image format, select various examples to discuss topics such as packaging protection conditions, convenience conditions, communication conditions, economic conditions, aesthetic conditions, retail packaging, multi-functional packaging, display packaging, transportation packaging, gift packaging, shopping packaging, container design, brand building, and marketing strategies. By incorporating self-descriptions from individual designers, the book provides readers with insightful inspiration on packaging design issues. The book benefits greatly from contributions by many designers, as well as numerous outstanding works by young designers from various regions of China, which significantly enhance its value.