Operating Sports: The Business Strategies of American Sports Leaders: The Business Strategies of American Sports Leaders

Author: David Carter and Darren Rovell
Publisher:
Publish Date: 2004-07-01
Features: Don't be misled by the entertaining and competitive content in this book. The cases it provides, though drawn from the world of sports—from the National Association for Stock Car Auto Racing to the Dallas Cowboys—reflect crucial business principles. David Carter and Darren Rovell use examples from the sports world to teach us how to build brands, manage crises, and handle other common issues in business. This book offers a unique perspective on sports, recognizing that it is shaping complex and ever-evolving commercial trends, not just entertainment and games. With its concise, engaging, and informative writing, it is a rare gem. Readers can not only enjoy the captivating sports stories but also learn important business practices and principles from them.