Entrepreneurial Action (Second Edition)

Author: Mary Coulter
Publisher:
Publish Date: 2004-07-01
Features: This book captures important issues in entrepreneurship and provides factual and case-based analyses and introductions. Its distinctive features are highlighted in the following special columns:
· Information Prepared for You: Each chapter includes numerous information boxes that reflect particularly interesting entrepreneurial themes or ideas.
· Gray Areas: A column that highlights ethical dilemmas faced in business decisions.
· Entrepreneurial Action Cases: These cases illustrate entrepreneurs and the challenges and problems they encounter. The discussion questions following each case allow you to "enter" the case and engage with the challenges, problems, and dilemmas presented.
· Video Cases: In addition to written cases, each chapter includes a video case. These video cases are excerpts from BusinessNow (www.businessnow.com), providing an excellent way to realistically recreate entrepreneurial actions.