China Advertising Industry Twenty Years Statistical Data Compilation

Author: Modern Advertising Magazine
Publisher:
Publish Date: 2000-12-01
Features: The statistical data in this book is compiled and organized based on the annual report "Basic Statistics of Advertising Business Units" across the country and relevant materials from the China Advertising Association. Some other data is organized based on national statistical materials, such as "Advertising Expenditure as a Percentage of Gross National Product" and "Per Capita Advertising Expenditure." The "National Statistics" data is all excerpted from the book "China Statistical Abstract," published by China Statistics Press. The book consists of two main parts: Part 1, statistical data on the operation of the national advertising industry. The second part is a chronicle of major events in the national advertising industry from 1979 to 1998, totaling approximately 900 entries and about 80,000 words. "A Twenty-Year Statistical Compilation of China's Advertising Industry" is a reference book that comprehensively reflects the operational development of the advertising industry in the People's Republic of China. The book includes statistical data on the development of advertising businesses by advertising and supplementary business units across the country and in all provinces, autonomous regions, and municipalities directly under the Central Government from 1979 to 1998. The book consists of two main parts: Part 1, statistical data on the operation of the national advertising industry. The second part is a chronicle of major events in the national advertising industry from 1979 to 1998, totaling approximately 900 entries and about 80,000 words. The statistical data in this book is compiled and organized based on the annual report "Basic Statistics of Advertising Business Units" across the country and relevant materials from the China Advertising Association. Some other data is organized based on national statistical materials, such as "Advertising Expenditure as a Percentage of Gross National Product" and "Per Capita Advertising Expenditure." The "National Statistics" data is all excerpted from the book "China Statistical Abstract," published by China Statistics Press.