Evaluation System and Methods for China's Television Industry

Author: Li Lan
Publisher:
Publish Date: 2004-08-01
Features: This book closely follows the process of industrialization in China's television industry, providing a comprehensive, in-depth, and detailed analysis of the development status of television media itself and the operation of the television market. It creatively constructs a theoretical model for a comprehensive evaluation system for television programs, television channels (stations), and television industry groups. Additionally, it strives to identify the interrelated dynamics between television programs, channels (stations), and industry groups, as well as the alignment of gears within the television industry machine. It designs an effective and sensitive comprehensive evaluation index system that can not only monitor the overall development of China's television industry but also provide practical evaluation systems and methods for television media enterprises.