A New Concise Guide to English Advertising Writing

Author: Liu Xiuyu
Publisher:
Publish Date: 2002-05-01
Features: The "Newly Edited Concise English Handbook Series" consists of 10 books, covering 10 aspects such as grammar, phrases, collocations, slang, new words, abbreviations, current affairs language, advertising English, business English, and English writing. It highlights the features of conciseness and practicality. The term "Newly Edited" primarily reflects the contemporary nature of the word collection, as all the included language knowledge is practical. This book is one of them, specifically introducing readers to what advertising is, the history and industry of advertising, the formats and classifications of advertising, writing techniques for advertising, and analysis of classic advertisements.