Chinese Marketing Methods: Price and Channels: Price and Channels

Author: Lu Qiang
Publisher:
Publish Date: 2004-07-01
Features: The book includes over 120 cases. More than 90% of the cases are from Chinese enterprises in the Chinese market, while a few are from foreign enterprises in the Chinese market or from foreign enterprises in foreign markets. To enhance the timeliness of the cases, over 60% of them occurred in the last 5 years. Each case in the book is listed separately for easy reading. The cases are closely linked to the main text and serve as an organic supplement to it. Some viewpoints that are not elaborated in the main text are explained in the case analysis, making the reading more concise and aligning with the characteristics of "marketing," which must be "case-based" and "speaking with cases." The book extensively incorporates materials and insights from various sources. If this book has any merit, it is not the achievement of a single individual but the collective effort of many renowned and unknown colleagues.