Market Research and Analysis

Author: Ke Huixin Ding Lihong
Publisher:
Publish Date: 2001-03-01
Features: This book is a textbook for undergraduate students of statistics in higher education institutions. The book is divided into fifteen chapters, covering the following content: Introduction to Market Research, Designing Market Research Programs, Market Research Methods, Sampling Design, Questionnaire Design, Implementation of Research, Data Organization, Data Presentation, Significance Testing, Practical Multivariate Statistical Analysis, Written and Oral Reporting of Research Results, Application of Market Research Safety, and Appendices.