Social Capital Winning (China-Europe - Michigan Innovation Management Translation Series)

Author: (English) Karl E. Weick, (English) Catherine M. Sutcliffe
Translated by: Huang Wei
Publisher:
Publication Date: 2002-01-01
Features: In this empowering book, an expert on social network issues guides you through the entire process of assessing, building, and leveraging social capital. Among the numerous practical insights provided by the authors, you will discover:
Why social capital is so important today;
The strengths and weaknesses of your social network;
The types of social networks that can yield the best returns;
30 mature methods for building an expansive social network;
How to use social capital ethically and harness the power of "reciprocity";
How to transform social capital into a core capability of your organization and infuse your company with vitality;
How to survive and thrive in a networked society.