Disney Legend

Author: Fan Wuyong
Publisher:
Publish Date: 2004-07-01
Features: Walt Disney created the world-renowned "Disney Kingdom" for humanity, bringing endless joy to the world. With his childlike imagination, Walt Disney created beloved cartoon characters such as Mickey Mouse and Donald Duck, creating a miracle of brand success in the entertainment economy. The legendary story of Disney and the Disney spirit have left a valuable legacy for humanity. This book is a biography of Disney, a pioneer of the global entertainment economy. Through recounting his legendary entrepreneurial experiences, it explains the successful business strategies embodied by the Disney spirit.