Manage Nonsense (II): Market Like Beckham

Author: Hu Yong
Publisher:
Publish Date: 2004-09-01
Features:
Water to attack fire, or fire to attack fire? Are trendy management tools useful?
From efficiency to effectiveness: The swing of the management clock
Core competitiveness: Not a mirage
Co-creating pies, competing for pies
Business is neither war nor peace
Weak—Reviewing the P4 computer war between Lenovo and TCL
The "3-4 Law" of market evolution
How can strategic alliances work?
Either , or be out
Building a "Unique Selling Proposition"
Creatively developing niche markets
The 3R marketing concept treats customer churn as a learning opportunity
Experience marketing: Fully stimulating customer interest
Marketing communication: The expressway to customer value
Open to customers, control customers—What kind of business strategy is this?
Winning the terminal means winning the world
If you don’t "concept," don’t play the market?
Relationship marketing: Co-creating value
Making business relationships personal—What is one-to-one marketing?
Partner programs: The electronic "intellectual franchise"
Marketing like Beckham
Customers are your spouse?
True profit comes from satisfying desires
Marketing measurement: Either , or be out
Brand reshaping: Face-saving or inner strength?
The mystery of "Made in China"
The rise and challenges of "Made in China"
The "world factory" needs first-class technicians
From "olive-shaped" to "dumbbell-shaped" enterprises
Behind the rise of outsourcing
The function of a flexible production enterprise is to develop the market
Why is enterprise growth lagging behind economic growth?
Technology: It looks beautiful
The bloated era of telecom
Riding the bull industry
Online games: Not a simple issue
Streaming media’s coming of age
Network war games in our time
Knowledge production in our era
Wi-Fi: It looks beautiful
We are all digital humans
SUN’s new work ethic
How to manage the Chinese mindset?
To restrain the people’s autonomy is to block the rise of all things
Social capital is the true productivity
Is the relationship between the government and society a zero-sum game?
Who hinders us from living?
Is our fear justified?