Fashion marketing

Author: Yang Yixiong
Publisher:
Publish Date: 1998-07-01
Features: The book "Fashion Marketing" focuses on the characteristics of fashion products and the operating conditions domestically and internationally, as well as the interrelationship between the macro and micro environments of marketing. Using case studies, it systematically and thoroughly analyzes and discusses the basic theories and application methods of fashion marketing, demonstrating strong practical value. This book can serve as a textbook for marketing courses in fashion professional colleges and universities, as well as a reference for fashion enterprise management personnel.