Principles of Enterprise Management

Author: Yu Xiangping
Publisher:
Publish Date: 2004-07-01
Features: This book is suitable for use as a teaching material for "Principles of Enterprise Management" or "Principles of Management" courses in higher vocational education for finance and economics majors. It can also be used as a teaching resource for various vocational education programs for adult learners. Additionally, it serves as a reference for management personnel in various business enterprises. Based on the practical management processes of modern business enterprises, the book systematically introduces a series of management-related topics, including systematic management, goal management, planning functions, leadership functions, control functions, and a comparison of Chinese and Western enterprise management. This textbook closely aligns with the training objectives of economics and management majors under market economy conditions. It focuses on improving students' overall quality as the foundation and cultivating their skills as the main thread. It establishes a new system for professional courses and textbook content, fully incorporating the latest knowledge and research findings from both domestic and international sources in this field. It balances fundamental concepts, basic knowledge education, and practical teaching. Theoretical knowledge is concisely explained, with an appropriate increase in the proportion of charts, examples, and practical exercises. It keeps in mind the latest practical needs of business management positions covered by the discipline, emphasizing the applicability, operability, and educational characteristics of vocational schools, and strives to align with international standards.