Enterprise Unconquered

Author: Ma Tongbin
Publisher:
Publish Date: 2002-06-01
Features: This is a specialized book that analyzes failure and studies the management of successful enterprises. From a comparative perspective of success and failure, the book conducts in-depth case analyses of four enterprises with different ownership structures—Haier, Lenovo, Hope Group, and Wantong. It reveals the special qualities, thinking methods, and fundamental systems that Chinese enterprises must possess to grow, endure, stabilize, and strengthen under the unique cultural background and contemporary market environment of China. By analyzing the failures of numerous enterprises, the book reflects on the thinking and institutional models of corporate failure and summarizes the fundamental methods to avoid failure and achieve success. It is a must-have reference book for entrepreneurs on the path to success.