New Media Papa

Author: Marcia Reynolds Turner
Publisher:
Publish Date: 2002-06-01
Features: This book takes you into the world of these legendary leaders in the new media industry, exploring their extraordinary innovative thinking and delving into the challenges, crises, and difficult decisions they had to face to transform their companies. The book's highlights include its anecdotes, thought-provoking introductions, and revolutionary operational approaches. It reveals how these new media leaders secured funding during critical expansion periods to keep their companies running, how they built brands and established close relationships with other leaders to open up channels to various opportunities, and even how you can leverage their experiences to develop your own operational models and strategies, and apply them to new markets or industries. The insights and wisdom of these successful contemporary new media leaders, along with the book's fascinating anecdotes and numerous quotes, will greatly benefit you, bringing innovation, reform, and new business opportunities to your company.