World-class new product development: Benchmarking the optimal methods of a dynamic manufacturing enterprise

Author: Dumitrescu (USA) Dewang
Publisher:
Publish Date: 2004-07-01
Features: When you start adopting the right R&D and product development models, you certainly want to quickly understand the best methods globally. This book, benchmarked on the best methods of dynamic manufacturing enterprises, is your ticket. The roadmap and tools and techniques provided in this book have greatly helped us achieve world-class performance. Dumitrescu and Dewang have written this profound, world-changing work using examples from many companies. To become a world-class competitor, businesses must use fewer resources in the development of each project and utilize these resources more effectively. In this book, two international experts will tell you how "champion" managers manage product development. They spent five years conducting research through surveys, benchmarking studies, and working with dozens of internationally most competitive companies, achieving significant research results. Based on this, they summarized a new system for managing product development and accelerating its rapid growth in the 1990s. This book comprehensively describes how many world-class enterprises complete the entire new product development process from concept to finished product. Their experiences can be for you and help you achieve success. More importantly, this book not only provides a successful path but also offers many validated and repeatedly used methods. The authors have summarized their findings into 12 concepts. By using these methods and concepts, the work of designing and developing products can undergo revolutionary changes. After listing many cases, the authors continue to guide you in implementing these streamlined methods, such as:
· Managing complex product development projects in large organizations through holistic management;
· Building effective cross-functional teams to identify errors early and prevent them from being transferred to downstream operations, where redesign would incur high costs;
· Reducing error rates and controlling major costs through rigorous inspections;
· Systematically searching for customer feedback to discover explicit and latent needs;
· Prioritizing customer needs to develop outstanding product performance;
· Evaluating and managing the product development process itself through real-time, quantitative work;
· Implementing core technology programs to help businesses focus their resources on areas that can achieve the highest added value;
· Involving suppliers as partners in the early stages of product development to enhance the company's internal resources;
· Leveraging market-driven continuous R&D to link all R&D expenditures to the company's market goals.