Obtaining and Maintaining Competitive Advantage: 2nd Edition

Author: Barney Wang Junjie et al.
Publisher:
Publish Date: 2003-11-01
Features: This book is divided into three parts, comprising 15 chapters. Part I (Chapters 1-5) first discusses the concepts of strategy and corporate performance, then elaborates on the principles and methods for evaluating a company's competitive strengths and weaknesses, thereby clarifying the logic of strategic analysis. Part II (Chapters 6-10) primarily explores business strategies, focusing on how companies conduct strategic activities in specific operational areas. This includes vertical integration strategy, cost leadership strategy, product differentiation strategy, flexibility strategy, and collusion strategy. Part III (Chapters 11-15) mainly covers corporate strategy, where the authors analyze the competitive environment of businesses holistically and address corporate strategy selection issues in the context of environmental discussions. The content includes strategic alliances, diversification, corporate mergers and acquisitions, and internationalization strategies. Unlike other textbooks in this field, this book provides a comprehensive framework for understanding the rapidly evolving field of strategic management. This new edition summarizes and incorporates new research findings, helping students and practitioners better understand how to apply the authors' research to real-world business environments.