Introduction to the Internet Economy

Author: Zhang Xiaodi
Publisher:
Publish Date: 2002-03-01
Features: "Introduction to Network Economics" is one of the core theoretical courses for the e-commerce major. This course primarily studies the laws of economic operation under the background of network economics and the new economy. The theoretical research of network economics includes two main parts: microeconomics and macroeconomics. This textbook focuses on introducing the microeconomic principles of network economics while appropriately covering the macroeconomic analysis of network economics. The main content of this textbook includes network products, demand analysis, supply analysis, market equilibrium, the organization and behavior of network enterprises, the transformation of traditional enterprise organization and behavior, competition and monopoly, the financial support system of network economics, investor behavior analysis, the new economy and the new economic cycle, and macroeconomic analysis of the new economy. This book can be used as the textbook for the "Introduction to Network Economics" course for the e-commerce major, as well as a teaching reference for majors in economics and management. The book primarily studies the laws of economic operation under the background of network economics and the new economy. The theoretical research of network economics includes two main parts: microeconomics and macroeconomics. It focuses on introducing the microeconomic principles of network economics while appropriately covering the macroeconomic analysis of network economics.