Modern Industrial Enterprise Management

Author: Guo Peng
Publisher:
Publish Date: 2004-07-01
Features: This book primarily introduces the theories and methods of modern industrial enterprise management. The basic content includes management concepts and principles, enterprise management operations, production organization, new product development, quality control, marketing, financial analysis, etc. At the same time, it also provides preliminary elaborations on some new challenges faced by enterprise management under the conditions of a market economy, such as management in the knowledge economy era, human resource management, corporate property rights systems and scientific governance structures, competitive strategies, cross-border operations, new technologies in production organization, ISO9000 quality standards, modern marketing concepts, and financial management concepts. This book can serve as a teaching material for undergraduate students of non-management disciplines in engineering at higher education institutions to study "Introduction to Enterprise Management," as well as a reference for undergraduate students of management disciplines and various types of managers.