Practical Handbook of Automobile Marketing Planning

Author: Liu Tongfu
Publisher:
Publish Date: 2004-07-01
Features: Car sales cannot just learn from foreign models; the key is to learn the essence, such as sales skills training, product technology training, customer resource management, brand management, information management, service standards, market research, and market development strategies. However, there is still very little discussion on this topic in China. This book aims to explore three aspects: market strategy, sales management, and sales practice (individual salesperson skills). These three aspects are like the three sides of a triangle, working together to determine car sales performance. With a good product as a prerequisite, the operational efficiency meets the triangle condition: when all three sides of the triangle are long and