Marketing Case Analysis

Author: Sun Quanzhi
Publisher:
Publish Date: 2004-07-01
Features: Based on the marketing textbook system, this book includes 13 case studies covering marketing concepts, marketing environment, marketing information, buyer behavior, target market strategy, product strategy, pricing strategy, distribution strategy, promotion strategy, service marketing, international marketing, online marketing, and comprehensive case analysis. The book combines theory with practice, offers rich and up-to-date content, clear structure, and emphasizes developing students' hands-on skills. It reflects the vocational characteristics of higher vocational education and demonstrates strong practicality and forward-thinking. This book is suitable for students and teachers of marketing, business, accounting, management, secretarial, and related majors in higher vocational colleges and adult higher education institutions. It can also serve as a training and self-study reference for corporate management, marketing, and business professionals.