Strategic Insight -- China Marketing Three Amigos: China Marketing Three Amigos

Author: Kou Zi
Publisher:
Publish Date: 2003-01-01
Features: The book's content includes:
Preface: The Resonant Trio Without High-Level Advisors;
Part 1: Creative Marketing, Advertising Heroes;
Creative Marketing, Advertising Heroes — Ye Maozhong;
Hainan, Health for the Future;
"Such Great Luck!" — Jin Lü's Star Wine Advertising Planning Notes;
Shengxiang Has Form, Great Sound Rarely Spoken — 2002 Shengxiang Integrated Marketing and Communication Planning Chronicle;
The 22 Myths of Branding — Ye Maozhong's Experience and Thoughts;
Creative Appreciation;
Part 2: Business War Ace, Master Strategist;
Business War Ace, Master Strategist — Zhao Qiang;
Parachuting into Fame, Flying Like Lightning — Zhao Qiang's "Famous" Planning Record;
Marketing Planning Must "Land" — Zhao Qiang's 1996 Discussion;
Flying High and Going Deep, Business War Dominance — Zhao Qiang's 2001 Lecture;
Creative Appreciation;
Part 3: Brand Strategist, Advertising Hacker;
Brand Strategist, Advertising Hacker — Pan Youlin's Advertising Center Path;
Creating a Grand PR Scene — Exposure's Sand Group PR Strategy;
Targeting Pierre Cardin, Illuminating Calvin D — China Men's Clothing Planning Review;
Advertising Half-Monthly — Pan Youlin's Way of Thinking;
Creative Appreciation, etc.