Principles of Successful Marketing for Healthcare and Health Foods

Author: Liang Changjin
Publisher:
Publish Date: 2004-07-01
Features: This is the first and only book specifically designed as an MBA-style teaching material for the pharmaceutical, healthcare, and nutritional supplement industries. The thirteen principles created in this book are hailed as the "Sun Tzu's Art of War" for the pharmaceutical, healthcare, and nutritional supplement industries, enabling them to overcome challenges and achieve victory. Before its official release, some of its content had already been secretly printed and circulated among the decision-makers and management teams of renowned pharmaceutical and healthcare companies. Portions of the book were taught at the Peking University EMBA program, where it received an overwhelmingly positive response. The series of theories created in this book is not an academic exercise; it is practical and has been repeatedly validated through real-world application. Even if you are not in the pharmaceutical, healthcare, or nutritional supplement industry, the series of theories presented in this book will still benefit you.