60 Classic Marketing Fables for Successful Marketing

Author: Xie Wenhui
Publisher:
Publish Date: 2004-07-01
Features: This book includes ten chapters, featuring 60 classic marketing stories selected from ten aspects such as innovative management, product positioning and market planning, brand building, advertising strategy, public relations event marketing, and market competition to explain the essence of marketing. It directly skips the tedious and dry theories and rules of marketing, with vivid language and lively content. The book uses allegorical stories like the reindeer, the gas mask, and the wolf of Etosha to illustrate how to adapt to, promote, or even create consumer demand. It also analyzes the principles of differentiated marketing and market segmentation through stories such as Black Beauty Cosmetics. Additionally, the book tells emotional marketing stories like "Two Red Shoes" and "The 35th Emergency Call." All these classic short stories provide readers with a fresh platform for learning about marketing.