Analysis of Classic Case Studies of Famous Chinese Media

Author: Zhao Shuguang
Publisher:
Publish Date: 2002-11-01
Features: China's Media MBA Case Study Expert Perspective Authoritative Comments Professional Analysis Selected "Phoenix TV", "Sunshine TV", "Global Times", "Finance", "China Media Group", "Shanghai Monthly" and other more than ten famous media cases, deeply summarizes the success experiences and lessons of these media, reveals the success hardships of media figures such as Liu Changle, Long Qiuyun, Ding Wang, Hu Mingli, He Huazhang, analyzes the causes and consequences of behaviors like "excessive ambition" and "haste for quick results" in media investment, is an ideal reading material and book for news media practitioners, university and college students, and media investors studying media development patterns to improve management and operational levels.