Managerial Economics

Author: Chen Hongmin
Publisher:
Publish Date: 2003-12-01
Features: This book is based on the fundamental theories and methods of microeconomics, focusing on the application of economic theory in business management decision-making practice. It guides business decision-makers in effectively allocating scarce resources to achieve the strategic goals of the enterprise. The book has innovated in its structural arrangement and writing style, strengthening the theoretical content that is closer to real economic activities. In terms of writing style, it emphasizes the practicality and localization of the theory. This book is aimed at MBA students and middle and senior management in enterprises, and can also be used by individuals studying with a focus on managerial economics.