Entrepreneurial Enterprise Management (Entrepreneurial Zhongguancun)

Author: Niu Zemin
Publisher:
Publish Date: 2004-06-01
Features: This book is an introductory manual for start-up companies on how to operate and develop. Based on the characteristics of start-up companies, it comprehensively introduces a wide range of theories and case studies, covering strategic management, human resource management, production management, marketing practices, and risk management in the development of enterprises. While different start-up companies have varying characteristics, nature, starting points, business content, and target markets, the standardized systems that serve as fundamental management elements and support frameworks are similar and interconnected. This book provides an accessible overview of the basic principles of business management and selects practical regulations and templates, guiding start-up companies in fully adopting modern enterprise management systems and offering important references for strengthening functional management and building core competencies. This book is suitable for university students aspiring to start businesses, other entrepreneurs, and business managers of small and medium-sized enterprises.