Build a first-class bookstore

Author: Li Jun
Publisher:
Publish Date: 2004-06-01
Features: This book is dedicated to the goal of "Building a First-Class Bookstore," providing a comprehensive and in-depth discussion on the knowledge required for establishing and operating a bookstore. From bookstore positioning and location selection to opening planning and registration; from store decoration and ambiance creation to sales floor layout and book display; from staff service etiquette to business skills; from book procurement, inventory management to book promotion and anti-theft measures, it covers almost all the key issues that may arise in the operation of a bookstore. In response to the currently popular bookstore operation model—brand franchising, the book also offers detailed discussions and guidance on the evaluation and selection of franchise brands, as well as the methods and processes of franchising. Additionally, to facilitate bookstore operators, the book provides attachments such as relevant regulations from cultural departments on establishing book business operations, a national directory of bookstores, and contact information for publishing administration bureaus in various provinces and cities. To help bookstores increase sales and understand customer habits, a customer opinion survey form has been designed. It is believed that this knowledge will provide bookstore operators with a clear path to success.