Battle: Views of New Century Consulting Management Consulting: Views of New Century Consulting Management Consulting

Author: Zhao Min
Publisher:
Publish Date: 2004-04-01
Features: The author is the founder of a consulting company, who is the only Chinese person selected by the World Economic Forum in Davos, Switzerland, as one of the "100 Global Future Leaders of 2001." Some articles in this book were used as training materials for senior management by companies such as AsiaInfo before their official publication. On a spring day with blooming flowers and lush greenery, I set off with a few entrepreneur friends, basking in golden sunlight, on a winding journey along the northern Great Wall. Rolling mountains, dense green fields, and a world of silence—gently swayed by mountain breezes, the round sunset. In a flash, the smoke of war and the clash of steel appeared, the thunderous roar of cannons shaking the sky. Isn’t the competition between companies, in a sense, a war without smoke? The factors that determine a company’s success are multifaceted, both internal and external. But where does the decisive battle unfold?
· The decisive battle lies in the entrepreneur;
· The decisive battle lies in the mechanism;
· The decisive battle lies in management;
· The decisive battle lies in details.
The 52 articles throughout the book revolve around the nine characters "entrepreneur, mechanism, management, details," reflecting different aspects of the decisive battle. Readers can imagine them as the 52 weeks of a year; 12 themes arranged by 12 months; 4 decisive keys arranged by 4 seasons. Therefore, readers can fully enter the decisive battle from different perspectives, tailored to the characteristics of their own businesses.