Marketing Management

Author: Wu Changshun
Publisher:
Publish Date: 2003-03-01
Features: Teaching materials for undergraduate and graduate programs in higher education institutions; teaching materials for MBA and EMBA programs. Training and self-study books for corporate management personnel and marketing professionals. Marketing Management is written by Dr. Wu Changshun, a marketing expert from Sun Yat-sen University (he has also authored Marketing and translated Contemporary Selling and Retail Marketing). The Modern Enterprise Marketing Management he compiled is a long-standing teaching material at Sun Yat-sen University, now in its second edition, eighth printing. The newly published Marketing Management is the latest revised and replacement edition of the Modern Enterprise Marketing Management textbook, a marketing textbook that incorporates the latest theories, concepts, and methods from international marketing, making it more suitable for the national context and easier for Chinese people to learn and use.