Managerial Economics: 7th Edition (7th Edition)

Author: Trevor
Publisher:
Publish Date: 2003-03-01
Features: Economics, the "queen" of social sciences, was regarded as the "dull science" in the 19th century; today, it has become an attractive and challenging discipline (Samuelson's words). Especially for economics textbooks, they are diverse, abundant, and constantly innovating. To promote the development of economics in our country, enrich economic theory and education, and advance the internationalization of economics textbooks, this series of translated economics textbooks has been organized and published. The textbooks selected for this series are designated by universities and related departments abroad and have been tested over a long period and revised multiple times, making them relatively mature and easy to understand. This series of textbooks can serve as teaching materials for economic majors and related disciplines in higher education institutions in our country, as well as for training materials for civil servants in government departments and management personnel in corporate departments. This book has the following characteristics:
First, comprehensive and up-to-date. In addition to traditional content such as supply and demand environments, production, market structures, and project management, this book also introduces the application of new economics achievements like game theory and information economics in corporate management; in addition to covering the management decision-making of private profit-seeking enterprises, it also includes public sector products, projects, costs, welfare, and related decision-making; in addition to discussing the economic and market environment of enterprises, it also discusses the legal environment in which enterprises operate. The addition of these new contents and multi-angle research and discussion enriches the content of managerial economics, making it closer to the colorful reality of corporate economic management and providing readers with more new theories and knowledge.
Second, emphasis on international economics and international business environments. In today's increasingly globalized economic activities, how to conduct cross-border operations has become an important issue that businesses cannot avoid. Based on extensive research, study, and related consulting activities on international business environments, the authors of this book have added three special chapters on international economic background knowledge, international trade, and international investment decision-making in this new edition. This unique arrangement broadens readers' perspectives and enhances their strategic thinking awareness and knowledge.
Third, abundant cases and exercises. This book provides numerous real-world cases in the "Managerial Insights" section of each chapter. These cases help readers understand the management and decision-making issues addressed by each chapter's theories through the study and analysis of real-life examples. At the end of each part, several comprehensive cases are provided, including cases drawn from China that readers may find familiar. These cases cover various issues discussed in the chapters of this part, allowing readers to utilize multiple theories from this part to analyze and solve relatively complex problems. This book also features a dedicated "Solved Examples" section to help readers master the specific methods and steps for solving various problems. Additionally, at the end of each chapter, dozens of exercises are provided in three formats, with answers to some exercises included. This greatly facilitates flexible and diverse assignment arrangements and self-study.
In summary, this book is an excellent and uniquely distinctive textbook on managerial economics. It is hoped that its translation and publication will be helpful for the teaching of managerial economics courses in business schools and for self-study by business professionals.