Franchise

Author: Feng Shuxian
Publisher:
Publish Date: 2004-01-01
Features: Franchising in this emerging market in China offers advantages that allow operators to improve service quality and quickly capture the market, serving as a fast way to enter the mainland market. It is worth noting that franchisees must assist franchisors in maintaining their reputation and reflecting market information and customer feedback to enable franchisors to improve their business. During this communication process, franchisees can also enhance their sensitivity to the market.