Store Design 151 Tips

Author: Yu Wentao
Publisher:
Publish Date: 2004-07-01
Features: "Workplace Practical Illustrations - Marketing Series" primarily takes a new perspective on marketing, aiming to provide a fresh concept and approach to problem-solving in the field of marketing. It offers practical and effective suggestions for guiding marketing personnel in specific operational and management methods. This book is part of the series. The key to running a store lies in attracting customers and bringing them back. A successful store not only requires advanced management and outstanding talent but should also excel at creating an appealing retail environment. This book comprehensively introduces the ideas and experiences of store design from aspects such as store appearance, lighting, layout, and display, accompanied by illustrations. In addition to such hardware design, it provides an in-depth explanation of cultivating the service awareness of sales staff. It truly delves into customer psychology and emotional experiences, applying a full understanding of customers to the meticulous creation of the store. It is a book that guides store owners in operating their businesses from the smallest details. This book is suitable for marketers, marketing managers, and individual business owners, and can serve as a reference for students majoring in marketing.