Selected MBA Thesis Topics

Author: Yuan Hongming
Publisher:
Publishing Date: 2001-07-01
Features: This book includes selected articles from the MBA graduation theses of our university in the past two years (due to space constraints, each article has been abridged). The content covers various aspects of business management. Some articles provide a comprehensive discussion on principles such as the development strategy and internationalization of enterprise groups, while others delve into specific topics like the role of investment banks in China's economic field. Additionally, some explore the value concepts and behavioral patterns of Chinese yuppies from a marketing perspective, while others present case studies based on the practices of well-known domestic and international enterprises. Overall, the articles collected in this book are fresh in theme and data, demonstrating strong timeliness. Each article has its own unique characteristics, complementing one another. Currently, there are few examples in China where MBA graduation theses have been compiled into books. It can be said that the publication of this book undoubtedly plays a pioneering role.