Chain store management

Author: Zhao Tao
Publisher:
Publish Date: 2004-01-01
Features: This book starts with the concept of chain stores, then introduces their origin, history, development, types, and characteristics. It further explains the specific aspects of this business model, such as organizational structure, management systems, franchise processes, partner relationships, and relevant laws and regulations. It then discusses planning methods, operational strategies, and management approaches for various retail stores and chain stores. This part of the content is not detached from reality but focuses on practical issues closely related to store operations, such as how to select franchise partners, choose locations, manage logistics, evaluate and reward the performance of individual stores, and more. The content is highly specific, comprehensive, and directly applicable to real-world operations, making it very valuable. After theoretical explanations, vivid and easy-to-understand case studies are appropriately incorporated to help readers gain a more intuitive and in-depth understanding of the topics covered. The book also emphasizes absorbing advanced research findings from abroad, introducing readers to the valuable management experiences of many world-renowned retail enterprises. Additionally, it provides an objective analysis and rational outlook on the current development of the domestic retail industry, offering solutions to various problems.