Corporate Image Design Tutorial

Author: Yan Chen
Publisher:
Publish Date: 2004-03-01
Features: A series of commercial art design textbooks for higher education institutions. Corporate identity design has emerged and developed in response to social needs. As society progresses, people's consumption concepts change, and the focus of market competition shifts continuously. Different countries have different national conditions, and each enterprise is unique, leading designers to express diverse views on design perspectives. The theoretical part of this book starts with the basic concepts of corporate identity, explaining the fundamental theories and viewpoints of CI, introducing methods and operational steps for corporate identity design. The design section focuses on the description of visual identity series design, beginning with the basic principles of visual design and explaining how to position, create, and refine. Based on the author's years of teaching experience, this approach is considered practical and easy to implement. To facilitate understanding and enhance perceptual knowledge, the book includes a wealth of illustrative materials, with teaching points, difficulties, discussion questions, and assignment requirements provided for each chapter. This book adheres to the principle of thoroughly explaining basic theories, clearly outlining design methods, and clearly presenting development trends, striving to be comprehensive, extensive, innovative, and distinctive.