China Media Frontier

Author: Cao Peng
Publisher:
Publish Date: 2003-04-01
Features: The Chinese media market is a turbulent and dynamic landscape, brimming with opportunities and challenges. This book provides a comprehensive scan and analysis of the Chinese media industry in recent years, tracking and dissecting the trends and trajectories of newspapers, television, magazines, radio, and the publishing industry. The author is both a scholar with rigorous academic training and a media practitioner with 20 years of experience. As a guardian of the media market and a designer of media enterprises, he is at the forefront of both theoretical research and practical application in China's media field, actively promoting media industrialization and market development.
For the uninitiated, it's all about the spectacle; for the insiders, it's about the intricacies. This book caters to both outsiders and insiders, serving as a resource for both the media industry and general readers. Several chapters have been widely reprinted on domestic professional websites, becoming popular articles among journalism students and discerning readers.