Creative design of logo classics

Author: Lisa Silver
Publisher:
Publish Date: 2003-09-01
Features: copyrighted by the renowned American art book publishing company Rookport, published and released globally simultaneously. Written and edited by internationally famous design experts, it is a perfect combination of classic examples and design. It collects 100 classic logos rich in information and emotion. It deciphers the creative mysteries of successful logos. What makes a successful logo? To elaborate on this "design essence," the book gathers 100 vivid examples. These examples include the classic designs of Paul Rand and Raymond Loewy, as well as the passionate and expressive works of companies like Pentagram and Landor. Additionally, the book details each project and its little-known design process behind it, recounting the intense intellectual struggles, initial concepts, and experimental processes of graphics, typography, and colors that designers and art directors went through during their exploration. The book's substantial volume, concise content, and lively design information provide designers with the passion and creativity needed for design—exactly what the competitive design market of today requires.
Book Features:
"Rough Sketch / Final Logo" compares sketches with final solutions for classic logos.
"The Evolution of the Logo" traces the changes in similar logos: how they served customers and kept pace with the market.
The book also provides tips on experimental designs, source ideas, typography, and web applications.
What makes a successful logo? To elaborate on this "design essence," the book gathers 100 vivid examples. These examples include the classics of Paul Rand and Raymond Loewy, as well as the passionate and expressive works of companies like Pentagram and Landor. Additionally, the book details each project and its little-known design process behind it, recounting the intense intellectual struggles, initial concepts, and experimental processes of graphics, typography, and colors that designers and art directors went through during their exploration. The book's substantial volume, concise content, and lively design information provide designers with the passion and creativity needed for design—exactly what the competitive design market of today requires.