Research on cross-cultural behavior in tourism

Author: (Australia) Reisinger (Reisinger/Y.) / (Australia) Torner (Torner/L.W.) / Zhu Leping
Publisher:
Publish Date: 2004-08-01
Features: This book primarily focuses on cross-cultural behavior in tourism activities. It systematically organizes and synthesizes a large volume of literature from tourism and culture research, examining the interactive relationships between tourists and hosts as the fundamental object of study, with the achievement of tourist satisfaction as the primary goal. It emphasizes the impact of cultural background, social interaction, value systems, and social interaction rules on the behavior of tourists and hosts, as well as the role these influences play in shaping tourists' perceptions of travel destinations and their final satisfaction. The book argues that in today's increasingly international and globalized tourism landscape, cultural differences must be seriously studied in tourism management and product marketing. It also introduces quantitative analytical methods such as principal component analysis, factor analysis, and structural equation modeling, demonstrating their application in cross-cultural tourism behavior research. This book can serve as a textbook for senior undergraduate students, master's, and doctoral students in tourism management and related fields, as well as a reference for tourism researchers, educators, and industry decision-makers.