Concept Decoding of Li Wing Kuen Poster: "The Bad Boy of Hong Kong Design Industry": "The Bad Boy of Hong Kong Design Industry"

Author: Lu Huane
Publisher:
Publish Date: 2003-10-01
Features: Li Yongquan is a new generation design master in Hong Kong, renowned for his bold works and astonishing output. Japan's best-selling magazine "Agosto" has called Li the representative of the new design era in Hong Kong over the next decade. In recent years, Li has won over 400 awards, including once winning four awards in the New York Art Director of the Year competition, and securing the top prize in the first and second Global Chinese Design Competitions with 37 and 48 awards respectively. His achievements also include the Salon d'Automne Poster Award, the Mexico Poster Gold Award, and the Hong Kong Artist of the Year Award, making him an exemplary figure for young designers. This book reveals the conceptual behind Li's posters for the first time and offers an in-depth analysis of his works by the experienced design magazine editor, Mr. Lu Huane, delving into the essence of his creations. It serves as a comprehensive critique of this designer. Decoding the Concepts of Li Yongquan's Posters features 51 sets of over 80 selected works personally curated by Mr. Li. These posters essentially represent his poster creations since 1991 and can be broadly categorized into four types: sensual, black humor, double meaning, and general posters. They also include public service announcements, thematic invitations, and commercial posters. The content of these posters is highly diverse, covering entertainment, sports, culture, education, health, medicine, science, technology, printing, photography, design, fashion, real estate, architecture, home, politics, and economics. Through these posters, we can see the creative journey of Mr. Li: he dares to innovate, harnesses his intelligence and an ever-advancing spirit to master life, and stays at the forefront of life—constantly exploring.