Service Management: Operations, Strategy and Information Technology: Operations, Strategy and Information Technology

Author: James A. Fitzsimmons
Publisher:
Publish Date: 2002-01-01
Features: This book is suitable for MBA students, undergraduate and graduate students in management majors, and senior management personnel in enterprises. It is divided into four parts. The main discussion focuses on the role of services in society and the economy, as well as service strategy issues. The second part primarily discusses the design of service enterprises, covering service processes, layout, etc. The book is divided into four parts. Part one mainly discusses the role of services in society and the economy, as well as service strategy issues; the second part primarily discusses the design of service enterprises, covering service processes, layout, etc.; the third part introduces daily operational methods related to service management, including demand forecasting, queuing problems, output management, etc.; the fourth part focuses on world-class service strategy issues, emphasizing continuous improvement methods for service quality and productivity. The book uses numerous examples to help students better grasp the relevant concepts and methods. This book is suitable for MBA students, undergraduate and graduate students in management majors, and senior management personnel in enterprises.