Basic Knowledge of Mass Culture

Author: Zhou Aibao
Publisher:
Publish Date: 2004-06-01
Features: This book is the national planning textbook for the Mass Culture and Art program in secondary vocational schools. It is compiled based on the "Curriculum Framework for Mass Culture and Art Program in Secondary Vocational Schools" and the "Basic Requirements for Teaching Mass Culture and Art Fundamentals" issued by the Ministry of Education in 2001. The book comprehensively elaborates on the basic knowledge of the origin, nature, composition, role of mass culture, mass culture guidance, and mass culture work. Through the study of this course, students will initially grasp the basic concepts and principles of mass culture work, understand the ecological environment, morphological classification, institutional setup, and social role of mass culture. They will also comprehend the relationship between social mass culture demand and consumption under the market economy conditions, and apply the acquired knowledge and skills to solve practical problems in mass culture work. This book can also serve as a reference for mass culture and art groups among workers.