Proposal-style marketing

Author: Tatsuo Iizuka
Publisher:
Publish Date: 2004-07-01
Features: "Workplace Practical Illustrations - Marketing Series" primarily takes a new perspective on marketing, aiming to provide a fresh concept and a new way of thinking about problem-solving in the field of marketing. It offers practical and effective suggestions for guiding marketing personnel in specific practical and management approaches. This book is part of the series and introduces the basic norms of each stage of marketing work in order, explaining how to use proposal-based marketing. Especially, when encountering obstacles in the marketing process or when marketing personnel and customers are stuck on certain issues, using proposal-based marketing can better demonstrate the company's overall strengths, reduce costs, create profits, and break the deadlock. The book's innovative approach and unique use of charts to explain problems will undoubtedly provide valuable insights for all marketing personnel and managers. This book is suitable for marketers, marketing managers, and individual entrepreneurs, and can serve as a reference for students majoring in marketing.