Strategic transformation

Author: Zhu Naxiao
Publisher:
Publish Date: 2004-06-01
Features: In the process of establishing China's market economy system, many enterprises have undergone changes: some transformed from dazzling stars into fleeting meteors; some went from poverty to wealth. This ambiguity has left many feeling the depths are unfathomable, and has even made many aspiring young entrepreneurs hesitate to take the leap. In fact, just as there are patterns in all things in the world, there are also patterns in business management. After reading the 40 vivid business stories in this book, you will unveil the mysterious veil and touch upon the most fundamental and core essence of micro-management in enterprises—perhaps this is the charm of the book. Seeking change is an eternal task for entrepreneurs. Change is absolute, while stability is relative. Human society develops through continuous change and progresses through continuous development. However, why, under the same historical conditions and growth environment, do some enterprises grow like small saplings, nourished by rain and sunlight, and eventually become towering trees? Meanwhile, some enterprises, already lush and full of branches and leaves, wither and decline after enduring the hardships of life, even losing their vitality forever.