Absolute Marketing

Author: Li Han
Publisher:
Publish Date: 2004-07-01
Features: Marketing is a highly practical discipline and cannot be confined to theoretical discussions. This book combines theory with practice, using rigorous logical knowledge to construct a theoretical framework for marketing knowledge. The book primarily explores the profound essence of absolute marketing by delving into areas such as marketers refining their inner skills to seek clients, preparing for pre-sales interactions, using eloquence to persuade and overcome objections, employing techniques for closing deals, and ensuring long-term service. It is also supplemented with vivid and appropriate case studies, blending narrative with analysis, allowing readers to appreciate both innovative theories and practical applicability. Marketing exists in every aspect of social life, but how can you achieve a return of several hundred percent for every one percent you invest in marketing? This book will tell you: Absolute Marketing. – Treat unconverted clients as lovers and converted clients as family! Once the customer's psychological defense mechanism is breached, all that remains is for you to collect the payment!