Logistics Marketing Practice

Author: Yang Suiping
Publisher:
Publish Date: 2004-06-01
Features: This book focuses on analyzing and elaborating on a series of fundamental issues in logistics marketing, including an overview of the modern logistics market, the content and characteristics of modern logistics marketing, promotional strategies, pricing strategies, channel strategies, logistics customer service and relationship management, as well as logistics information management. It aims to introduce modern logistics concepts, advanced logistics technologies, and modern logistics management models into the system and structure of the book, making it more contemporary, practical, and operational, in order to better cultivate applied talents in modern logistics management.