Entrepreneurial enterprise management

Author: Niu Zemin
Publisher:
Publish Date: 2004-06-01
Features: This book is written to strengthen lean function management for start-up enterprises and help them build internal capabilities. It serves as an introductory manual for start-up enterprises on how to operate and develop. Based on the characteristics of start-up enterprises, the book comprehensively introduces various aspects of enterprise development, including strategic management, human resource management, production management, marketing practices, and risk management, integrating a large amount of theory and case studies. At the same time, it considers that although every start-up enterprise has different characteristics, nature, starting points, business content, and target markets, the fundamental elements and supporting systems of management remain similar and interconnected. Therefore, this book not only provides an accessible overview of the basic principles of enterprise management but also selects practical regulations and templates, offering start-up enterprises a comprehensive introduction to modern enterprise management systems.