Introduction to E-commerce

Author: Xu Lijuan
Publisher:
Publish Date: 2004-07-01
Features: This book is compiled in line with the spirit of the Ministry of Education's Document No. [2002]2 on the planning of vocational and technical college textbooks in the 21st century. The book is divided into 12 chapters, mainly covering the following content: an overview of e-commerce, the mechanism and models of e-commerce, the technical platform of e-commerce, the framework of e-commerce and website construction, e-commerce security, online banking and payment, online marketing and advertising, e-commerce and logistics, typical application cases of e-commerce, as well as the legal regulations in development. The book also explores e-commerce in relation to enterprise informatization, e-government, and the new economy. The content is designed to be progressive and practical, aligning with the training objectives of vocational and technical colleges. It emphasizes the connection between theory and practice, highlighting practicality. Each chapter includes relevant review questions and online practice tasks to facilitate teaching and self-study for students. This book can serve as a textbook or reference for e-commerce, economic management, and computer-related majors in vocational and technical colleges, as well as a reference book and training material for management personnel in related fields.